Metro stations showcasing artists through fully accessible exhibitions

Motiva, a large transportation company headquartered in São Paulo, has implemented the Centenários Project through Motiva Institute, a private entity managing the company's social activities. Since 2023, 11 major São Paulo metro stations have been hosting accessible exhibitions showcasing renowned Brazilian artists, with audio descriptions, Braille texts, sign language interpretation, easy-to-read information, and trained staff. From 2023 to April 2025 alone, the project reached over 380,000 people and received significant media coverage.

Solution: Centenários Project
Organization: Motiva Institute
Country of Implementation: Brazil

Find out more here: Zero Project Database

[Alt text: A woman interacts with a colorful public installation in a subway station, using braille and audio tools. The project, written in Portuguese, invites people to discover messages—celebrating accessibility, communication, and shared human connection.]