Zero Project Awardee 2026Updated on 20 January 2026
Multinational company applying accessible QR codes on the packages of its products
Essl Foundation - Zero Project
Austria
About
Unilever is a leading consumer goods company, headquartered in the United Kingdom and The Netherlands. In 2023 the company launched a new packaging standard featuring accessible QR codes that can be scanned using existing smartphone apps. These codes lead to a digital platform that delivers relevant information about products, allergies, and usage in accessible formats such as audio, large text, or screen reader compatible texts. By mid-2025 the system was being used by 58 Unilever-brands in 25 markets, with further expansion ongoing.
Solution: Accessible QR (AQR) initiative
Organization: Unilever
Country of Implementation: 25 countries
Connect with this organization at #ZeroCon26: Unilever | Zero Project Conference 2026
[Alt text: A display of Persil laundry detergent capsules in eco-friendly packaging highlights environmental responsibility. The products emphasize stain removal and sensitive-skin care, reflecting innovation aimed at both sustainability and consumer well-being.]
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