Zero Project Awardee 2026Updated on 2 December 2025
A large e-commerce platform supporting retailers with disabilities
Essl Foundation - Zero Project
Austria
About
The Alibaba Foundation was established in 2011 by Alibaba Group, a leading Chinese multinational technology and e-commerce conglomerate. In 2023 the foundation – together with Alibaba´s online shopping platform, Taobao – launched the 10,000 Merchants Programme to support online retailers with disabilities. The programme provides sales training and offers, for example, sign-language avatars to support sales videos, or automatically translating text. In less than three years over 5,000 online retailers with disabilities have benefited.
Solution: 10,000 Merchants Programme
Organization: Alibaba Foundation
Country of Implementation: China
Find out more here: Zero Project Database
[Alt text: A diverse group of people, including wheelchair users, stand together smiling in front of a large digital screen at Alibaba headquarters. The scene represents inclusion, accessibility, and empowerment in the workplace, celebrating equal participation in technology and innovation.]
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