Zero Project Awardee 2026Updated on 11 February 2026
Global retail chain offering adaptive and affordable clothing for all
Essl Foundation - Zero Project
Austria
About
Primark – a multinational fashion retailer headquartered in Dublin, Ireland – has been offering adaptive lingerie since 2024, and starting in 2025 it has been offering adaptive clothing as well. Developed in collaboration with designers with disabilities, consultants, and customers, Pathmark brings affordable, adaptive clothing to physical stores in its global markets. Prices start below €10 (£8) and, by mid-2025, the clothing is already offered in 12 countries.
Solution: Primark Adaptive
Organization: Primark
Country of Implementation: United Kingdom
Connect with this organization at #ZeroCon26: Primark | Zero Project Conference 2026
[Alt text: A group portrait of eight diverse individuals against a pink background. Among them is a woman using a wheelchair, and the group includes people of various genders and appearances. Their relaxed, happy expressions convey a message of belonging, empowerment, and inclusive representation.]
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