How do mainstream audiences engage with disability?

This session examines how disability is framed, communicated, and experienced by mainstream audiences across some of today’s most influential media and cultural platforms. Through five concise case studies—from public broadcasting and global entertainment to gaming conventions and international journalism—the session explores how accessibility features, editorial choices, and narrative strategies shape public perceptions of disability.

[Alt text: Zero Project Conference 2026 banner. A green and white design featuring a digital globe with network lines on the right and the Zero Project logo with white leaves on green background on the left]