Zero Project Awardee 2026Updated on 20 January 2026
Leading football club delivering accessibility and joy for all fans
Essl Foundation - Zero Project
Austria
About
Club Atlético de Madrid, one of the most famous football clubs in the world and based in Madrid, runs “a stadium for all” – accessible to all fans regardless of ability, and one that offers everyone the full match experience. Launched in 2017, A Stadium for All has implemented a variety of activities, including audio-description, tactile tables for visually impaired fans, integrated sign language interpretation in customer service, and collaboration with DPOs – all to offer the joy of live football to thousands of fans every year.
Solution: A Stadium for All
Organization: Club Atlético de Madrid S.A.D.
Country of Implementation: Spain
Connect with this organization at #ZeroCon26: Atlético de Madrid | Zero Project Conference 2026
[Alt text: At a major football event, a referee walks hand in hand with a joyful young child onto the pitch, while a stadium hostess stands proudly nearby. The scene captures excitement, equality, and the inspiring inclusion of children in global sports moments.]
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